Welcome to SoundWave Global

About SoundWave

From Conversation to Connection

At the heart of SoundWave lies a fascination with the way we talk, and its immense power to transform the way we connect with each other.

Our passion to drive change and transformation through the personal influence and impact of our talk led us to develop SoundWave’s iconic 3 Verbal Styles, the 9 SoundWave Voices (aka Verbal Strategies), the SoundWave Arc of Connection and our suite of tools like the Brilliance 3, SoundWave Self Perception and the SoundWave 360 to guide people in strengthening their human-to-human connections.

Outcomes

Why Should I Know How I Talk?

No, we’re not reading your mind—it’s what the people are asking. Why is it so important for us to know how we’re communicating, and why do we need to communicate better, when we’re already doing fine?

Simply put, how you talk makes the difference between mediocre and extraordinary. Despite what we may think, our actual communication patterns may differ from our perceived ones. Knowing how you talk is crucial because it can greatly impact your ability to achieve your desired outcomes in conversations.

According to SoundWave data,

  • People think they are offering solutions (diagnose) far less than they are in fact heard to do.
  • People believe they are explaining themselves (articulate) more than they are in fact heard to do.
  • Probe, Critique and Correct are the truly edgy and socially risky voices. On average they are heard as the dominant voice only 6% of the time.
  • Managers report their Team Members proffering solutions (diagnose), challenging (challenge) and explaining (articulation) themselves more than other respondent groups
  • Team members report the voices of inquire, challenge and advise as the voices they hear their managers use most

 

Understanding how you talk and communicate with others is crucial to building strong relationships, achieving your goals, and making a positive impact in the world. By gaining insights into your SoundWave, you can learn how to connect more effectively with others, build trust and rapport, and express your ideas with clarity and confidence.

THE SOUNDWAVE ARC OF CONNECTION

Making The Connections You Need

Every conversation can potentially deepen connections or create distances. The voices we use, the words we choose and how we use them to determine the quality and outcomes of our interpersonal relationships. This fundamental concept illuminates the intentional focus on building meaningful relationships between people through our talk.

The SoundWave Arc of Connection shows the 5 different connections that can affect our relationships with others through our talk – Recognition, Rapport, Respect, Trust, and Commitment.

Click on the points of the arc to find out more.

SoundWave’s Three Verbal Styles

Unveiling Our Talk

Every individual has a unique talent and preference for directing conversations towards positive outcomes and responding to others at the moment with sensitivity and thoughtfulness. We are habitually and unconsciously competent in our talk through these three primary verbal styles that we communicate in: Ask, Suggest, Tell. These three styles are further divided into 9 verbal strategies, also known as the 9 voices of Soundwave.

Click on the points in the diagram to find out more about them.

Dive Deeper into SoundWave

Featured Resources

Look into our range of research, tips, and best practices to fuel better connections for greater outcomes.

About the Creator

The Master Behind Our Revolutionary Approach

Meet Kevin Eyre, the brilliant mind behind SoundWave Global. With over 30 years of experience in Organisational Learning and Development, Kevin has dedicated his career to understanding the impact of verbal interactions in the workplace. His passion for analytical research into the use of language inspired the development of SoundWave, a revolutionary approach to communication that has transformed the way people connect with each other.

As the author of ‘9 Voices: Own Your Conversation’ and a member of the Association for Business Psychology, Kevin is an expert in his field. He received his Masters degree from the London School of Economics and Political Science in the early 1980s and has since worked in Business Improvement consulting, where he honed his skills in understanding the critical role our talk plays in achieving successful outcomes.

WE'RE HERE TO HELP YOU

Frequently Asked Questions

SoundWave is a suite of analytical tools (Brilliance 3, Self-Perception and 360) and development processes and frameworks which help people to understand how their preferred style of communication impacts those around them, enabling or limiting their performance.

SoundWave is unique also in that it looks to establish perceptions about the quality of people’s listening as well as of their talk. It seeks to challenge the erroneous belief (based often on a misunderstanding of the experiments of Albert Mehrabian) that so much the greater proportion of communication occurs through ‘non-verbal’ communication.

The SoundWave Brilliance, Self-Perception and 360 questionnaires are made up of 36 questions in total. Participants taking the questionnaire would have to allot a maximum of 5 points across the statements provided in each view.

The outcomes of the questionnaires—the SoundWave reports, provide data which is the basis for an interpretation and understanding of how someone talks and the effects that their talk might have.

Communication assessments and frameworks tend to focus on identifying and overcoming weaknesses. SoundWave highlights the strengths in your talk, providing personalised data insights based on analysis of your communication patterns. We then provide you with processes and frameworks for you to leverage the strengths in your conversational style to fill in the gap.

By bringing intentionality and process into how you talk, we empower you to be more courageous and confident in how you talk, build stronger connections, and achieve your intended outcomes.

GET STARTED NOW

Do You Know
How You Talk?

You only get as far as you communicate. Begin your journey towards building better relationships, valuable connections and meaningful outcomes today with SoundWave.

COMMITMENT:
I am With You

Aligning of self with organisation with a total and unhesitating belief in the cause.

Commitment in the Arc of Connection is the deepest form of connection, representing a shared dedication to each other’s success and the long-term goals of the relationship. It’s a point marked by mutual purpose, loyalty, and resilience, where both parties invest fully, even through challenges.

TRUST:
I Believe In You

Building a relationship based on authenticity, compassion, credibility, reliability, and conscious vulnerability. Trust, in essence, allows relationships to evolve into meaningful, supportive connections that endure and thrive. This connection is built on a profound level of assured reliance, openness, and mutual confidence. At this point, individuals feel secure enough to embrace vulnerability, feeling truly seen, safe, valued, and understood.

RESPECT:
I Value You

Building of a bond which acknowledges differences in role and perspective.

Respect is about genuine appreciation, value, and honour for each person’s unique qualities and contributions. At this point, it goes beyond simply acknowledging someone; it involves actively and intentionally recognising and valuing the other person’s perspectives, boundaries, and experiences.

RAPPORT:
I Need You

Continuous building of a connection often through consistent recognition and reciprocated disclosure.

Rapport is about creating a connection where both parties feel understood, valued, and at ease, going beyond surface-level conversation to establish a deeper mutual understanding that makes interactions feel natural and engaging.

RECOGNITION:
I See You

To notice the presence and contributions of another.

Recognition is about making others feel seen and valued. It involves genuinely acknowledging someone’s presence, contributions, or unique qualities, showing them that they hold significance within a team, relationship, or community.

CRITIQUE:
The Brilliance of Dissection

Touted as the voice of reason, ‘to critique’ has the incredible brilliance of increasing understanding through evaluating the strengths and weaknesses present in an idea or an argument. When used well, this voice forces listeners to take a step back and gain objectivity, evaluating relevance and suitability and perhaps drives them to tighten loose ends and let the idea stand stronger.

CORRECT:
The Brilliance of Managing Boundaries

Without standards and expectations, we would never know where we need to go. That is the beauty of our correct voice, acting as a firm guide that tells us what went wrong, and what needs to be done better in order for us to reach the target. This is a no-nonsense voice that calls for compliance, drawing boundaries while making others feel clear, secure and accountable. It has little need for linguistic frills such as, “Do you agree?” or “Are you okay with this”, making it the voice of confidence, authority and trust.

CHALLENGE:
The Brilliance of Disruption

The ‘Challenge’ voice goes beyond opposition. It is about disruption, getting people to stop and think about the ‘why’. In the process, it pushes them to the edge of their comfort zone (perhaps even beyond), and enables them to think and achieve things that they never knew could be done. ‘To Challenge’ is a catalyst for change. It breaks away from the status quo, creating an environment that encourages and thrives on differences, ideas and open conversation.

ADVOCATE:
The Brilliance of the Appeal to the Head and the Heart

Strongly persuasive, our ‘advocate’ voice is used to amplify our message. It is the quality of offering conviction, of powerfully motivating others, of pushing for our own viewpoints at the risk of polarising opinion. This voice has the potential to leave others with a string emotional and intellectual impact, through the ability to campaign in pursuit of a direction with passion.

ADVISE:
The Brilliance of Gifting Answers

‘To advise’ can be used in different ways, but the goal of this voice is simple: to be of service by providing thoughtful answers. By helping to move things along through insights or expertise, we reduce the burden of others struggling to find answers, going way beyond just offering options. In this way, skilled advisors can create a reputation for themselves not just as supportive peers, but as sources of credibility.

ARTICULATE:
The Brilliance of Storytelling

On the surface, ‘to articulate’ may seem superficial, merely focusing on the comings and goings of one’s day, or simply facilitating information. But the reality is that our ‘articulate’ voice goes way beyond, garnering a reputation of being quietly influential. This is the voice that captivates, captures and charms.

DIAGNOSE:
The Brilliance of Defining Problems

This voice is perhaps one of the more focused of the asking voices, used with the sole intention of questioning to define problems and prevent them from recurring as far as possible. The pragmatic approach of this voice makes people feel enabled, validated and engaged towards finding a solution, making this verbal strategy especially impactful during conflict resolution!

INQUIRE:
The Brilliance of Giving Attention

The brilliance of the inquire voice is to go beyond the obvious, asking open questions that continue to explore. Think of inquiry as a doorway, the opening to understanding more about people, ideas and situations.

PROBE:
The Brilliance of Unearthing

One of the key purposes of conversation is to drive critical thinking, giving the participants something to take away from the interaction. This is how our ‘probe’ voice comes in handy, allowing us to move the conversation beyond the surface. What others might dismiss or skip, skilful probers choose to investigate by following their hunch.

ASK:
The Brilliance of Inquisitiveness

This verbal style involves posing questions to others. These can range from asking how someone is, to raising detailed questions about complex issues. Questions can also be open, closed, leading or rhetorical. They all play crucial roles in our dialogue with others.

SUGGEST:
The Brilliance of Influencing

Suggesting is an intermediate point between asking and telling, requiring both involving and proposing. It involves making your point, persuading others, describing situations and offering advice. We use it all of the time.

TELL:
The Brilliance of Shaping

To tell someone what to do and/or how to do it is the use of your expertise and experience in directing the thoughts, feelings and actions of others. It involves setting out expectations, instructions, corrections and rules.

Thank You For Downloading!

To continue to download our resource, please fill out the fields below.

Thank You For Downloading!

To continue to download our resource, please fill out the fields below.

Thank You For Downloading!

To continue to download our resource, please fill out the fields below.

Thank You For Downloading!

To continue to download our resource, please fill out the fields below.

Thank You For Downloading!

To continue to download our resource, please fill out the fields below.

Sign up for: 21 January 2027

Please fill in your details below to confirm your registration.

Sign up for: 16 February 2027

Please fill in your details below to confirm your registration.

Sign up for: 23 October 2026

Please fill in your details below to confirm your registration.

Sign up for: 18 March 2027

Please fill in your details below to confirm your registration.

Sign up for: 21 August 2026

Please fill in your details below to confirm your registration.

Sign up for: 28 July 2026

Please fill in your details below to confirm your registration.

Sign up for: 21 April 2026

Please fill in your details below to confirm your registration.

Sign up for: 23 June 2026

Please fill in your details below to confirm your registration.

Sign up for: 20 May 2026

Please fill in your details below to confirm your registration.